Jan 25 2017

Korea’s Songdo International Business District To Top Five Billion Media Impressions in 2016

New York and Songdo International Business District, Incheon, South Korea – December 30, 2016 Songdo IBD is expected to surpass 5.2 billion media impression in 2016, an increase of 177% over 2015 and an extraordinary 1,500% increase since 2012. Impressions reflect the number of readers and viewers who have had the opportunity to be exposed to a story that has appeared in the media and indicates the incredible size of the worldwide audience now informed about Songdo IBD and its master plan co-developer, Gale International, a premier real estate development and investment firm headquartered in Manhattan.

No discussion of smart cities, new cities, or sustainable cities is considered complete without reference to Songdo IBD and South Korea’s commitment to the project, which has earned it acclaim among urban planners, governments and influencers worldwide. Few if any real estate developments have generated as consistent a level of high-level print, broadcast, trade and online media coverage worldwide as Songdo IBD since construction commenced nearly 12 years ago. More than 1,360 media outlets have reported on Songdo IBD in the last five years, representing more than 11 billion in total media impressions.