Five Things You Need to Know about City Branding Today
Campaign Asia Pacific features Songdo in the article, "Five Things You Need to Know about City Branding Today." The article describes five tips on how to brand a city in the most positive and effective way. Songdo is described as setting the standard for greatness due to the emphasis on sustainability. Songdo is, "raising the bar with centralized waste disposable systems," and is praised as a city that surpasses expectations and is properly branded as a city that does exactly that.
The article is available via http://www.campaignasia.com/Article/272876,five-things-you-need-to-know-about-city-branding-today.aspx